Soul II Soul, renowned for their soulful sound and global success, embarked on a journey to reconnect with their worldwide fanbase during the launch of their new album in 2016. Metadeck, in collaboration with Type40 Creative, took on the challenge of building a cutting-edge website that would captivate fans and create a sense of nostalgia while generating buzz around the album release.
Promoting the New Album with a Touch of Nostalgia
The main objective of the project was to develop a compelling web app that would immerse fans in the journey of Soul II Soul and reignite their passion for the band. A timeline concept was conceived, allowing fans to embark on a stroll down memory lane by selecting specific years and exploring the band’s history during those times. The goal was to create an engaging and shareable experience that would generate excitement and awareness for the new album.
Crafting a Seamless Cross-Device Experience
One of the key challenges was ensuring a seamless experience across various devices. Metadeck and Type40 Creative collaborated closely, utilizing the power of AngularJS to develop a touch-friendly web app that worked seamlessly on desktops, tablets, and mobile devices. This allowed fans to effortlessly scroll through the timeline, immersing themselves in the Soul II Soul journey regardless of their preferred device.
Unleashing the Power of AngularJS and FFMpeg
To bring the timeline concept to life, Metadeck developed a custom Content Management System (CMS) that empowered the client to create new years and add various types of media content, including videos, MP3s, and images. The team leveraged the capabilities of AngularJS to craft a smooth and interactive user experience, while also ensuring optimal performance and minimal file sizes for media content using FFMpeg.
Rediscovering Soul II Soul’s History with Multimedia
The web app showcased Soul II Soul’s history through a captivating multimedia experience. Each timeline item featured engaging content, including videos, MP3s, and images, capturing the essence of the band’s journey. Users could effortlessly share these captivating moments directly to their social media channels, contributing to the generation of buzz and widespread awareness surrounding the album release.
Engaging Fans and Amplifying Album Awareness
The web app’s impact was significant, with analytics revealing approximately 5000 social media shares generated through user engagement. This widespread sharing helped create substantial awareness for the album and bolstered sales, allowing Soul II Soul to reignite their fanbase and connect with new audiences worldwide.