Project Overview
MyPromoPal is a new startup founded by Lee-Anne Schmitz, a former Marketing Manager for Diageo who identified a gap in the market for a real-world drinks promotion app. The goal was to connect drinks brands, bars, and consumers through a streamlined app experience, allowing users to discover venues and claim free drink promotions easily.
MyPromoPal needed a robust technical solution that included a multi-tenant backend for venue and promotion management, a user-friendly mobile app, and a scalable infrastructure ready for rapid growth.
The Challenge
MyPromoPal needed:
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A mobile app for users to browse venues, view promotions, and redeem drink offers.
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A backend admin system for both super admins and individual venue owners.
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Real-time promotion claiming and fraud prevention.
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A location-based experience showing users nearby bars and available offers.
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Scalable infrastructure to handle promotional spikes.
Our Solution
Metadeck delivered:
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Backend API Development: A scalable, multi-tenant Laravel API allowing superadmins (MyPromoPal team) and venue owners to manage promotions, adverts, and venue profiles.
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Flutter Mobile App: A fast, cross-platform mobile app that tracks location (with user consent), showcases nearby venues, and enables users to claim promotions.
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Venue Profile Management: Venues can log in to the backend to update descriptions, images, and opening hours, ensuring fresh and enticing profiles.
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Promotion Claiming System: Real-time claim tracking, initially using a countdown timer and now evolving to an interactive button-press to prevent fraud.
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Authentication Flow Innovation: After an App Store review, we re-engineered authentication to allow users to browse freely and only prompt sign-in when necessary (e.g., when claiming or favouriting), improving user engagement.
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Scalable Serverless Architecture: Built to handle high user traffic during promotional campaigns without performance issues.
Technical Highlights
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Flutter frontend app.
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Laravel backend API with multi-tenant architecture.
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AWS serverless infrastructure for auto-scaling.
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Location permissions to filter nearby venues.
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Ad management system for flexible marketing control.
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Custom navigation and authentication stack to balance access with frictionless UX.
Results
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First promotional campaign successfully executed with strong venue engagement and user signups.
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Minimal fraud detected and addressed with technical improvements for future launches.
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Positive feedback from both users and venue owners, particularly around ease of use and venue control.
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Infrastructure proved scalable during launch, handling high traffic without downtime.
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Roadmap expansion underway with new feature development for future promotions.
What We’re Proud Of
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The team collaboration that allowed Metadeck to deliver the project on schedule with high-quality communication.
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The customer service mindset embedded across the whole Metadeck team, ensuring we build products closely aligned with real customer needs.
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The resilient, flexible architecture that allows MyPromoPal to grow rapidly without rebuilding core systems.
Working with Metadeck has been a fantastic experience. From the very beginning, their attention to detail, responsiveness, and commitment to the project stood out. They quickly understood the needs of MyPromoPal and delivered a high-quality mobile app and backend platform that met both our immediate goals and long-term vision.
During our first promotion, the Metadeck team was incredibly supportive — addressing feedback rapidly and providing the technical expertise we needed to adapt and improve the platform. Their ability to listen, adjust quickly, and maintain clear communication throughout made a huge difference.
I’m excited to continue building MyPromoPal with them as a trusted technology partner.
Lee-Anne Schmitz – CEO @ MyPromoPal
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